Ranch Dressing Has Replaced Ketchup in Condiment Popularity

September 6, 2019
Ranch Dressing Has Replaced Ketchup in Condiment Popularity

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Ad Age magazine says ranch dressing has now passed ketchup in popularity.



Hidden Valley Ranch says they've found the majority of the time, people aren't using ranch as salad dressing.  70% of ranch is now used as a dipping sauce or topping.



They also say more than half of restaurants serve ranch, and three-quarters of the homes in the U.S. have a bottle of ranch.



Last year, ketchup brands combined did $833 million in sales.  We don't know the exact specifics on ranch, but "Ad Age" projected it was around $1 billion.  And ranch sales have been growing for years,  while ketchup has been flat.



By the way, this isn't a battle for the most popular condiment.  The article says both ranch and ketchup are outsold by salsa and mayo.  So this is a battle for third.



And, as you might expect, people on social media are torn apart over the ranch-versus-ketchup battle, and neither side can believe there are so many people supporting the other condiment.