Here's a Trick to Get Someone to Love Your Gift: Say It'll "Save Them Time"

July 21, 2020
Here's a Trick to Get Someone to Love Your Gift: Say It'll "Save Them Time"

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A new study out of Ohio State University found a trick you can use to get people to love the gifts you give them:  It's all in how you position them.

 

They found that when someone gives a gift with a message about how it'll save the person time, the person likes the gift; when the message mentions how the person needs the gift for financial reasons, the person doesn't like it.

 

For the study, they gave $5 Starbucks gift cards to college students.  Half of the cards had the message, "I know you've been stressed for money.  I hope you'll enjoy this gift card in hopes that it will save you some money."

 

The other half got the message, "I know you've been stressed for time lately.  I hope you'll enjoy this gift card in hopes that it will save you some time."

 

And even though that doesn't make a ton of sense (like, why would a Starbucks gift card save time?), the people who got the time saving message appreciated the gift way more and had more positive feelings toward the gift.

 

That being said:  People in both groups were equally likely to spend the gift cards, so even if someone doesn't love your reasons for giving them a gift, they'll still use it.